Marriott International associates from several New York City hotels represented the company’s New York Business Council and participated in the “World’s Big Sleep Out.” The global initiative, which had more than 60,000 participants across 50 cities around the world, was created to help show solidarity and support for people affected by homelessness.

To help raise money for the cause, during the New York City event, 13 associates slept outside within Times Square through 30-degree temperatures using sleeping bags donated by a local sporting goods store. After the event, the sleeping bags were then donated to local charities. The global initiative has raised more than $10 million worldwide since its founding. Funds raised from the New York City event will be given to UNICEF USA, the event’s national partner, as well as local New York charities.

This is a great example of how Marriott International associates are committed to helping Nurture Our World, an integral part of Serve 360, the company’s sustainability and social impact platform.

For more information on Serve 360, visit https://serve360.marriott.com.

Did You Know? Marriott International’s Worldwide Business Councils are collections of General Managers and associates from across all brands and business functions in specific markets or regions, globally. Associates come together to work on common challenges that they can collectively address for a stronger impact—whether that is supporting the community throughout the year or after a disaster, hosting a customer or associate event, lobbying on issues that affect the hotel business, saving costs and generating revenue, or engaging associates in causes that are important to them.